Hi, my name is Joëlle.
I am a twenty-two-year-old Digital Marketing (BSc) student from Amsterdam, The Netherlands. I am currently in my fourth and final year of my bachelor’s at Amsterdam University of Applied Sciences (AUAS).
Before starting this bachelor, I finished my propaedeutic year in Journalism at University of Applied Sciences Utrecht, now resulting in both marketing and copywriting experience. Furthermore, I followed a course (minor) in Visual Storytelling at the Creative Business department of Amsterdam University of Applied Sciences.
What I do right now
At the moment, I am an active education committee member. Within this committee, I also fulfilled the role of chairman during my third academic year. During this year, I gained a lot of practical experience concerning effective leadership and communication.
Recently I started working at Deeploy, an Amsterdam-based start-up, focussed on making Machine Learning (ML) accountable and trustworthy. Within this company, I fulfill the role of Growth Marketer. As Growth Marketer, I focus on the (online) visibility of the start-up. Doing so by strategically using social media, search engine optimization, and search engine advertising.
How about the future?
For the second semester of this academic year, I am looking for a challenging, strategic digital marketing problem to put my knowledge to the test. Does your company have a marketing problem that matches my description? Let get in contact; I would love to hear all about it.
After completing my bachelor’s degree, I aspire to follow a master’s degree that focuses on data. Currently, I am looking into the master’s program: Digitial Driven Business.
- Current academic year 25%
Skills
Over the past few years, I have gained plenty of practical experience in multiple fields. Therefore, I would summerise my skills as follows:
(Online) Marketing
- SEO Analysis
- Data Analysis
- Keyword Research
- Market Research
- Strategy Research
- Content Marketing
- Social Media Marketing
- Social Media Advertising
- Growth Hacking
Communication
- Teamwork
- Sales
- Leadership (Project Management)
- Storytelling
Content Creation
- Copywriting (SEO-friendly)
- (Product) Photography
- Graphic Design (creating visuals)
Tooling
- Hotjar
- Mailchimp
- Jira
- Ahrefs
- Google Analytics
- Google Search Console
- Google Ads
- WordPress
- Adobe Photoshop
- Adobe Lightroom
- Adobe Illustrator
- Microsoft Office
- Google Suite
Personal life
Next to school and work, I like to stay active and social. I enjoy hot power yoga, going out for dinner, visiting galleries, and last but not least, I love to read (if you have any recommendations, let me know!).
Want to see my skills in action? Check the portfolio page!